Email security tools (like malware scanners, software, and corporate spam filters) automatically click every link in your emails before delivering them. This means your click analytics include non-human clicks, making it impossible to know who's actually engaged.

It varies by audience, but typically 5-15% of "engaged" subscribers are actually bots. For some lists (especially B2B), it can be as high as 30-40%.

You're making segmentation decisions, content choices, and revenue moves based on inflated data. Your "most engaged" segment likely includes bots while real humans might be getting ignored.

Trckly uses 4 weighted signals: click timing (bots click within seconds of send), click patterns (clicking every link every time), IP address analysis, and user agent detection. These combine into a bot score from 0-100%.

The algorithm uses multiple signals to reduce false positives. You can review each flagged subscriber's detailed activity to verify. Risk levels (high/medium/low) help you decide how to act.

You'll use Trckly short links instead of your raw URLs in broadcasts. Everything else stays the same - you still send through Kit as normal.

Yes. Trckly only tracks click data on the URLs you explicitly add. Your subscriber data stays in Kit, including email addresses. Trckly only tracks based on the URL that Kit uses that contains your subscriber ID.

No - redirects happen in milliseconds (<200ms). Your subscribers won't notice any difference.